August 30, 2008

Personal Brand Marketing

Posted in Life tagged , at 2:39 pm by Andrew McMillen

I put off reading this article for a few days, and I’m glad that I did. Tom Peters’ discussion on the importance of self-marketing demands your complete attention for a few minutes.

When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand. Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your brand.

Being constantly aware of how you’re presenting – marketing – yourself throughout the day is hard. It’s not easily learned, either. It takes time. I’m learning.

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2 Comments

  1. Shawn said,

    Nice. Good find.

  2. Sophie said,

    Yeah it is hard. I just think of it as the professional version of my mother always saying “always behave yourself because you never know who might hear of it.” Plus I grew up in a small town, so I’m used to trying to keep a good rep for myself in a small pond – much the same as any industry. 🙂


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