August 30, 2008
Personal Brand Marketing
I put off reading this article for a few days, and I’m glad that I did. Tom Peters’ discussion on the importance of self-marketing demands your complete attention for a few minutes.
When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand. Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your brand.
Being constantly aware of how you’re presenting – marketing – yourself throughout the day is hard. It’s not easily learned, either. It takes time. I’m learning.
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