February 9, 2009

Content Analysis: admission.com.au

Posted in Web tagged , , , , , , at 10:07 pm by Andrew McMillen

admission_web

  • Why do all of the footer links direct me to email the company?
  • Why can’t I find any details about the company?
  • When they were founded?
  • Who is their managing director?
  • How many comprise their team?
  • Why don’t all of their examples link through to the developed website or live concept?
  • If you can’t link to a real-world example of a concept, then why advertise it?
  • Why can I only click on the tiniest section of the main menu?
  • Why do I feel like leaving the site ten seconds after entering?
  • Why do I feel no connection to a company who presents static images of their work without explanation?